Cost of AI Video Generation - Google Veo 3

•2025-09-13
Cost of AI Video Generation - Google Veo 3

If you’re running a month of ad tests or a storyboard sprint, set the budget first, then hit generate. There are two ways to pay: a subscription with credits through the Veo3.ai dashboard (great for predictable spend and shared seats), or per-second usage via Google’s API (best for fine control and programmatic scale).

Veo3.ai subscription (annual billing):

  • Plus — $37.50/mo for 7,500 credits

  • Pro — $70.00/mo for 18,000 credits

  • Enterprise — $130.00/mo for 40,000 credits

Plans include 1080p, 8-second outputs with native audio, lip sync, commercial usage, and priority/fast processing by tier. Credit burn is shown in the interface. Official page: https://veo3.ai/pricing

Per-second via Gemini API:

  • Veo 3 — ~$0.40/sec

  • Veo 3 Fast — ~$0.15/sec

In practice, use Veo 3 Fast to iterate quickly: an 8-second clip is about $1.20 (0.15 × 8), so a 100-variant sprint is roughly $120. When you have winners, upgrade them in Veo 3 quality: 8 seconds is $3.20 per clip (0.40 × 8); polishing the top 10 ideas is ~$32 in generation (editing costs separate). If the team wants a hard cap, move to a subscription (e.g., Pro at $70/mo) and pace tests to stay within 18,000 credits for the month.

Use Fast to explore tone, hook, and CTA across many variations; promote the best into Veo 3 for stronger motion, steadier faces, and richer audio. Keep tests to 8 seconds (longer clips raise cost without adding much insight), limit each concept to three tones (emotional, rational, playful), batch generations off-hours if your pipeline supports it, and track cost per learning—killing a weak idea for $120 is cheaper than launching it at scale.